Behavioural Change Programs
Strategy & Assessment
Before asking anyone to change, it pays to understand — precisely — what they do now and why it makes sense to them. Every behaviour that frustrates a policy or a programme is rational from inside the life of the person doing it. Strategy starts there.
Scope of work
Diagnose the habit before designing the nudge.
We audit current habits and the cultural barriers holding them in place, map the actual steps people take when they attempt the change, and only then design the intervention — drawing on nudge theory and behavioural science where the evidence supports it, and saying so plainly where it does not. Every roadmap leaves the room with numbers attached.
- Diagnostic audits: current habits, routines and the cultural or structural barriers that keep them in place
- Behavioural mapping: the real step-by-step journey people take during change, including where they stall and quietly revert
- Barrier classification — capability, opportunity or motivation — so the intervention targets the actual blocker
- Framework design: custom roadmaps using nudge theory, defaults, prompts and social-proof mechanics, chosen for the context rather than fashion
- Metric definition: clear KPIs for progress — observed behaviour first, self-report second — with baseline values and review points
- Pilot design so the strategy is tested small and cheap before it is rolled out large and visible
Know what you want people to do — but not why they don't?
That gap is exactly what a behavioural diagnostic closes. It is the first two weeks of every good change programme.
Discuss this service All Behavioural Change services